Wednesday, February 11, 2009

I heart Ian Tait

I kind of approach work-related site/CEOs blogs apprehensively as when I'm at work I'm generally in a state of denial that i AM at work, and so try not to go on the net for things that may enrich my career.

But I've been reading Ian Tait for a while now because he touches on work in a kind of peripheral way, discussing broader, more complex issues about technology and the net in a more sociological context (vs, say, marketing).

Today though, I felt his post pushed an opinion that's only been starting as a fuzzy seed in my head. So inspiring, not just for digital work, but actually made me want to do 'small', 'observed' TVCs.

Click! Click!